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Book publisher tries to patent the kiss



A romance novel publisher is hoping to patent something people have been doing for as long as there have been romantic relationships — kissing.

Harlequin announced Thursday it has submitted a patent application for the "essential romantic kiss" to the United States Patent and Trademark Office. The patent application number is 61438360.

The company said it filed the patent to "encourage more kissing this Valentine's Day."

“If love makes the world go ’round, then a kiss is what fuels it,” said Michelle Renaud, who has been dubbed by the company as the chief kissing officer, in a press release.

“The kiss is the cornerstone of romance, the turning point of every good story. It can change lives, start a rumour or break hearts. And with more than 60 years of publishing women’s fiction, no one knows the kiss like Harlequin,” Renaud said.

“It’s time to stop thinking of the kiss as a mundane, everyday form of affection. This patent application celebrates the kiss and brings romance back to kissing.”

The patent outlines "a basic method by which two people can reciprocate their romantic feelings toward one another in a manner that deepens attachment, provides pleasure and promotes physical and emotional well-being," the release said.

In a telephone survey to go along with the patent application, Harlequin asked 1,000 Canadians and 1,000 Americans about their thoughts on kissing between Oct. 20-24, 2010.

When asked if a bad kiss was a relationship deal-breaker, only 10% said yes. But one in three women said they'd blab about a stinky smooch.

More than half, 53%, agreed men need to make the first move for a kiss.

The margin of error was 3.1 percentage points.

posted by: Brandy Day (Aphrodite) Updated February 4, 2011 10:12 AM

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